Economy 4.0 - Brink's US

Blending Tradition and Innovation to Secure the Future of Commerce
by Brink's
10 Jul 2025
Across the globe, commerce is the common thread that unites us all. A timeless practice that has woven human history together since the dawn of civilization, it continues to be the bridge that connects people and cultures. “At Brink’s, we understand the profound power of commerce. We facilitate essential exchanges, ensuring the transactions we support are secure, whether they involve physical currency and tangible assets or digital currency and virtual assets,” said Mark Eubanks, Brink’s President and CEO. Watch the full video
In an era defined by rapid technological advancements and digital transformation, Brink’s stands as a testament to the power of adaptation and innovation. From its humble beginnings in 1859 to its current status as a global leader in secure commerce serving customers in more than 100 countries, Brink’s bridges the gap between tradition and technology to secure the future of commerce.
Throughout its 166-year history, Brink’s has remained committed to protecting cash and valuables in an ever-changing world. The introduction of armored trucks in the early 20th century set new standards for secure cash and valuables transport, and by the post-war era, Brink’s had expanded into new markets, providing essential financial infrastructure. The rise of digital transactions saw Brink’s develop new technologies, including smart safes and cash management systems, to help businesses manage money more efficiently and securely.
“Brink's has always been defined by trust and security. Through the world’s major shifts, we have continuously evolved to meet the needs of our customers and the global economy,” said Eubanks. “Digital payments are growing, but cash remains essential for billions of people worldwide. Brink’s ensures that businesses and consumers have secure, reliable solutions, no matter their preferred payment type.”
Watch the CBS News Economy 4.0 documentary showcasing Brink’s ability to blend traditional cash and valuables handling with cutting edge digital innovation.
Brink's supports its customers through innovative solutions for modern commerce, such as Digital Retail Solutions (DRS) and ATM Managed Services (AMS), which provide seamless, technology-driven solutions to enhance operations:
As the world of commerce continues to transform, Brink’s remains a constant—trusted, resilient, and forward-looking. From safeguarding physical currency and valuables to pioneering digital solutions, Brink’s has never stopped evolving to meet the needs of a changing world. With a legacy built on trust and a future driven by innovation, Brink’s partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind.
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